Sydney Olympic Park’s innovative digital wayfinding kiosks have been shortlisted in the DRIVExDESIGN Awards in the wayfinding and urban design categories.
Together with Sydney Olympic Park Authority, oOh! has created a connected precinct, enhancing the functionality of the parklands and connecting workers, visitors and residents to their surroundings.
With the Park encompassing Australia’s largest events precinct; 430ha of parkland and a growing community of residents, students, and businesses, welcoming over 10 million people each year, and research conducted concluding that up to 77% of visitors attended the park between only 1-4 times per year – there was a job to be done to enhance the familiarity of the space for patrons. Furthermore, 50% those people were unsatisfied with the ease at which they could find their destination within The Park. Prior to oOh!media’s input, the town centre had also been utilising a dated PA system that was ineffective in delivering public service announcements over a sustained period and no public Wi-Fi was accessible.
With the growing community and millions of casual visitors, it was crucial that the Authority addressed community needs and created a connected ecosystem that would enhance the public space and connect residents and visitors to the precinct around them while informing them through up-to-date transport information, service requirements and amenities. Through collaboration as long-term partners, an ecosystem of cutting edge, digital wayfinding kiosks was delivered, turning Sydney Olympic Park into a physically connected community.
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