Events and venue management company ASM Global has appointed Rebecca Barry as the director of people and culture for its Asia-Pacific operations.

Barry starts in the role after holding a number of senior positions in venue management, which included setting up ASM Global’s HR operations at Stadium Australia ahead of the 2000 Olympics in Sydney.

Rebecca Barry spent ten years as GM-HR for the RAS Sydney covering all its activities at the Sydney Showgrounds at Sydney Olympic Park.  This included the successful development of the Sydney Royal Easter Show Event Volunteer Program consisting of over 400 event customer service volunteers.

Rebecca has also worked for the Rugby Football Union at Twickenham in London, in the hospitality and publishing industries.

More recently, Barry worked at ASM Global’s associate company, VenuesLive, as their general manager of organisational development, which involved overseeing the opening of Optus Stadium in Perth.

Her expertise spans recruitment, training, performance management, industrial relations, policy development and change management.  Importantly, she is a successful leader with extensive experience on the ground.

Rebecca has a Bachelor of Commerce degree majoring in Human Resources and Industrial Relations, is a graduate of the Australian Institute of Company Directors and holds TAFE qualifications in workplace training, hospitality and marketing.  She is an Accredited Venue Manager (VMA) and a Certified Professional with the Australian Institute of Human Resources.

ASM Global’s chairman & CEO for the region, Harvey Lister, said Barry’s appointment comes as the company experiences strong expansion in the Asia-Pacific region.

“I have no doubt in Becc taking us to the next level, given the breadth of her thinking and experience around workplace culture development in particular,” Lister said in a statement.

She will work from ASM Global’s Sydney offices at Qudos Bank Arena, Sydney Olympic Park.

ASM Global’s portfolio in Australia includes RAC Arena in Perth, Darwin Convention Centre, Cairns Convention Centre, Qudos Bank Arena in Sydney, Brisbane Entertainment Centre and more venues. Barry will be based at Qudos Bank Arena.

The company rebranded from ASM Ogden to ASM Global in October 2019. In the same month, it bought the 25% stake in Venues Live previously held by Techfront Australia.