Qudos Bank Arena and Accor, Australia’s largest hotel operator, have extended their partnership for a further three years.

Originally established in 2019, the partnership has continued to evolve, with Accor increasing investment – reaffirming its commitment to major events and creating memorable experiences beyond the hotel stay.

Owned by TEG and operated by Legends Global, the Arena recently celebrated 25 years of live entertainment. As of November 2025, the venue has welcomed over 1.1 million attendees across more than 115 events year to date. A stellar summer line-up of global artists includes Doja Cat, Lewis Capaldi, YUNGBLUD and The Lumineers.

As part of the renewed agreement, Accor will gain expanded marketing and engagement rights, including enhanced in-venue advertising, eDM campaigns, and broader fan engagement opportunities – reaching more concertgoers than before.

Accor Pacific Chief Operating Officer, Adrian Williams said, “Events and concerts play a vital role in people’s lives as well as energising cities, filling hotels, and supporting local tourism. Our partnership with Qudos Bank Arena is about extending that impact and creating experiences that go beyond the stage, strengthening the connection between great entertainment, hospitality, and travel.”

In celebrating the partnership extension, Michael Cox, Deputy General Manager of Qudos Bank Arena, said the relationship with Accor reflects a shared commitment to excellence.

“We are thrilled to continue our partnership with Accor, a brand that aligns perfectly with our mission to deliver unforgettable experiences,” Cox said. “Together, we’re creating moments that go beyond the event itself – offering fans the comfort, luxury and excitement that Accor and Qudos Bank Arena can provide.”

To mark the renewed partnership, Accor – through its ALL Accor loyalty program – has launched the ‘Instant Suite Upgrade’ competition, giving fans attending events at the Arena the chance to be instantly upgraded to the exclusive Accor Corporate Suite to enjoy the show in style.

Further Information HERE.