The annual iconic Spring Cycle is the only cycling event that gives riders the unique opportunity to ride across the Sydney Harbour Bridge. It attracts over 10,000 participants every year and is the one day where cyclists have priority on Sydney’s inner CBD roads.
The Spring Cycle caters for all abilities, all types of bikes and all ages (kids ride free).
Racing at the Spring Cycle
The racing aspect in Spring Cycle Super Weekend will be something that hasn’t been seen in Sydney or NSW before.
The entire racing aspect will focus on creating excitement about the racing of bicycles.
Equal prize money for both men and women is an important aspect of this, inviting National Road Series (NRS) teams, both male and female, to compete for the series win.
We are looking for organisations to sponsor the event and take advantage of being our exclusive Prize Money Providers. Bicycle NSW can offer a large range of benefits for coming on board with us, including :
Prizing Giving Exposure
- Quick Chat / PR opportunity at Prize Giving, in front of 10,000 riders, participants and fans
- Feature on the Big Screen – Q&A with CEO or member of staff to PR business/brand or organisation on event days.
Onsite Brand Placement
- Logo lock up and reference as Prize Money Providers
- Feature on both websites with click through to platform of choice.
Database & Social Media
- Opportunity to engage with Bicycle NSW database (31,000+)
- Opportunity to communicate through Bicycle NSW social media across Facebook, Twitter & Instagram (35,000+)
Advertising Space to over 10,000 participants
Ride Guide
- Full page colour advertisement and opportunity to have direct link to your content in the Official Ride Guide issued electronically to all riders pre-event
Big Screen
- Provide a 30 second advert for display on the big screen during festival finish at Cathy Freeman Park.
Full proposal attached.
Prize money investment:
• Full weekend Prize winning provider – Full donation $14,000 (excl GST)
• Saturday Prize winning provider – $7000 (excl GST)
• Sunday Prize winning provider – $7000 (excl GST)
Attachments:
