The Sydney Olympic Park Sports Centre adds another chapter to its long and illustrious life as it becomes Quaycentre.

In 2016, the Sports Centre, with the backing of the Sydney Olympic Park Authority Board, conducted a public expression process to find a suitable partner who was willing to procure the naming rights to the venue.

For the venue it was important to not only consider the commercial side to this move, but to also find an organisation that fitted strategically and culturally with the venue and the wider Sydney Olympic Park brand.

In addressing these two components, the venue has been able to reposition itself to be attractive to all sectors of the market; not just sport. The venue will continue to obviously provide for sport as well as a wide range of other uses including dinners, concerts, festivals, exhibitions and conferences.

Many may be familiar with Quay clean who are current contractors to the Sydney Olympic Park Authority. Quayclean is one of the country’s leading event and venue presentation organisations. Whilst the naming rights is entirely separate to any existing contract, Quayclean were looking to expand their business in key areas and a partnership with the venue is a great avenue to engage with existing clients and potentially new markets.

The naming process involved both the SOPA Board and external park holder consultation.