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Board Profile
Daryl Kerry

Daryl Kerry

Chief Executive Officer
Stadium Australia

Daryl joined the Stadium in 1998 as Operations Manager nine months before construction of the Stadium was completed. He played a key role in opening the Stadium in March 1999 and was responsible for the day to day management of the Stadium, management of security, coordination of public transport for major events, crowd management and emergency management.

Daryl was also responsible for the coordination of Olympic planning and overlay for the Stadium in the two-year period prior to the Sydney 2000 Olympics. During the Olympic Games Daryl operated the Stadium on behalf of the Organising Committee which included the Opening Ceremony, all Track and Field events, the Men’s Football Gold Medal Play Off Match and Closing Ceremony. In 2000, Daryl took on a broader role with the Stadium and in 2003 was appointed to position of Deputy CEO.

In this role, Daryl not only continued to oversee the operation of the Stadium, he also assumed responsibility for a number of key commercial areas of the Stadium’s business. In May 2009, Daryl was promoted to the position of Managing Director.

When the Stadium reverted to Public Ownershipin 2017, Daryl became the CEO.

Prior to joining the Stadium team, Daryl worked at a number of sporting and entertainment venues in Sydney and held a senior role within the Venue Management division with the Sydney Olympic Games Organising Committee (SOCOG) from 1996 to 1998. This provided the opportunity for Daryl to attend and work as part of several world events such as the 1996 Olympics and Paralympics in Atlanta.

Darryl Jeffrey

Darryl Jeffrey

Vice President and Secretary
General Manager
Sydney Showground – Royal Agricultural Society of NSW

Darryl was recently appointed to the role of General Manager of the Sydney Showground, the venue and event management business of the Royal Agricultural Society.

Prior to this, Darryl was the Chief Operating Officer, a position he held since 2014.

In his role Darryl is responsible for the overall leadership and direction of all departments of Sydney Showground, a world-class venue that delivers over 100 national and international events each year. Sydney Showground has partnerships with the Australian Football League and Cricket NSW, with the Greater Western Sydney GIANTS and Sydney Thunder utilising the Showground’s main arena GIANTS Stadium for their home matches. Every year, Sydney Showground delivers the RAS of NSW’s flagship event, the iconic Sydney Royal Easter Show. Australia’s largest annual event, the show attracts circa 900,000 people.

Prior to his role at Sydney Showground Darryl gained extensive leadership and operational experience from a career spanning more than 13 years in the military. Since 2008, Darryl has channelled those skills into a successful career within the events, leisure, and sports venue industry.

Darryl holds qualifications in Business, Distribution, Production, Procurement and Contracting.

He is also a Graduate Member of the Australian Institute of Company Directors.

Nathan Cox

Nathan Cox

Precinct General Manager
Accor Hotels at Sydney Olympic Park

Nathan Cox is an experienced Hotelier and the General Manager of Accor Hotels at Sydney Olympic Park

Nathan has over 15 years of experience in the industry, working for various hotel chains in Australia and the UK. Prior to Nathans arrival at Sydney Olympic Park, he was the Executive Assistant Manager at luxury hotel Sofitel Brisbane Central and has been with Accor Hotels for over 9 years. He has a mixture of roles within the industry and has seen him working with wotif.com, Radisson, and Kempinski Hotels.

In Nathan’s current role, he is involved in overseeing the operations of the Novotel and Ibis Sydney Olympic Park as well as the Pullman Hotel.

Nathan holds a Bachelor of Business with a major in Hotel Management from Griffith University Queensland, and also an Advanced Diploma in Business Accounting.

Deanne Cullen

Deanne Cullen

Board Member
Director of Sales
Waterview Venue in Bicentennial Park

Deanne has 17 years’ experience within the hospitality and events industry, working across unique venues, hotels and restaurants and currently working as the Director of Sales at Waterview Venue in Bicentennial Park. Prior to joining Waterview in January 2017, Deanne spent 5 years with leading hospitality and events group, Dockside Group, overseeing and leading the team at iconic waterfront venues, Waterfront, Wolfies and Italian Village. Located in the picturesque Rocks precinct within the historic Campbell Storehouses, Deanne’s primary focus was on a range of intimate and grand domestic and international events.

Deanne obtains a wealth of knowledge surrounding the event sector and is able to meticulously implement appropriate strategies for success while providing an unsurpassed level of service. Deanne is best known in the industry for exceeding client expectations and delivering seamless events time and time again.

Deanne is extremely passionate about fostering strong client and industry relationships while leading and directing her team and remaining well connected and respected within the industry. Deanne is excited to be a part of the growth and development around the Sydney Olympic Park precinct and Western Sydney.

Steve Hevern

Steve Hevern

Board Member
General Manager
Qudos Bank Arena

Steve Hevern is a respected venue manager and the General Manager at Qudos Bank Arena in Sydney (formally Allphones Arena).

Previously, Steve was the General Manager of Qantas Credit Union Arena (formerly Sydney Entertainment Centre), a role he occupied since December 2013. Before that, he was the General Manager of Perth Arena from September 2012 following the tragic passing of inaugural General Manager, David Humphreys.

Over the years, Hevern has held an AEG Ogden group role in Technical Operations and was part of the pre-opening teams at Vector Arena in Auckland and Mastercard Arena in Beijing. He has previously worked at Allphones Arena (then the Sydney Superdome) as Operations Manager for five years.

Steve is a Certified Facility Executive (CFE) and was recognised as Venue Manager of the Year 2014 by the Venue Management Association (Asia and Pacific) Limited at their annual conference and awards ceremony.

Susan Skuodas

Susan Skuodas

Board Member
Director, Place Management
Sydney Olympic Park Authority

Susan Skuodas has a career history of over 20 years in the public and private sectors, with experience in stakeholder relations, strategic planning, community engagement, communications, customer engagement, program development, hospitality, event planning and delivery.

As the Director, Place Management at Sydney Olympic Park Authority, Susan oversees the Place team that focuses on delivering high quality, effective and sustainable place outcomes and customer experiences to activate public spaces, build a strong sense of community and drive visitation and engagement.

Susan joined Sydney Olympic Park Authority in 2004. During this time, she has driven reviews of the Authority’s vision for Sydney Olympic Park, corporate strategy, brand strategy, sustainability plan, staff engagement and digital communications. She has overseen the Authority’s corporate communications, stakeholder relations, international visits programs and community engagement strategies, and was heavily involved in the review of Sydney Olympic Park Master Plan 2030.

Over the past 14 years, Susan has showcased Sydney Olympic Park and the legacy of the Sydney 2000 Olympic and Paralympic Games to delegations from across the world, including Olympic host cities Athens, Beijing, London, Brazil, and most recently Japan. She facilitated the visit by Dr Thomas Bach, President of the International Olympic Committee in April 2015 and was involved in Prince Harry’s visit in June 2017. Susan was invited to present at the Sasakawa Sports Federation Olympic Legacy Symposium in Tokyo, Japan in June 2016 and represented the NSW Government at meetings with senior officials from the Tokyo Metropolitan Government and organising committees for Rugby World Cup 2019 and Tokyo Olympic Games 2020.

Susan is highly skilled in diplomacy and building relationships and communication strategies that inform and engage with the diverse stakeholders that make up Sydney Olympic Park and the neighbouring precincts of the Olympic Peninsula. These stakeholders include international, federal, state and local government and, community organisations, companies based in Sydney Olympic Park and their employees (and those with a commercial interest in the area), sporting organisations, developers, investors, residents, students, tourists and leisure visitors.

Susan has a thorough understanding of how events and stakeholder engagement can drive urban renewal and deliver significant and lasting benefits for the community.

Bassam Aflak

Bassam Aflak

Board Member

Ecove is a property development company that focuses on large scale projects undertaking extensive major residential and retail projects throughout Sydney. They create home-style apartments designed for modern lifestyles specifically located in strong growth areas, with proximity to transport, shopping, and services.

Their current developments include the first residential tower on Sydney’s Iconic Olympic Boulevard, the Boomerang Tower created by Bates Smart Architects. This 38-storey tower also features six levels of 6-star quality commercial and retail. They are also in development of One30 Hyde Park, which offers views of the City and Harbour along with 1, 2, and 3 bedroom apartments.

Ecove Associates

Ecove are currently working with the following companies:

Ben Needham

Ben Needham

Board Member
Senior Development Manager
The GPT Group

Ben is an experienced property professional with expertise in planning, property, development and environmental management. Strong commercial and negotiation skills in particular capital transactions. Strategic thinker with both public and private sector experience.

The GPT Group is one of Australia’s largest diversified property groups and a top 50 ASX listed company by market capitalisation. GPT owns and manages a $24.8 billion portfolio of retail, office and logistics property assets across Australia

The Group owns and manages some of Australia’s most iconic real estate assets, including Australia Square in Sydney, Melbourne’s Highpoint Shopping Centre and Melbourne Central and Brisbane’s ONE ONE ONE Eagle Street.

The Group’s capabilities include a full range of property expertise and GPT employs industry specialists with dedicated teams across investment management, funds management, development, sustainability, asset management and capital transactions.

Sam Giddings

Sam Giddings

Board Member
Senior Manager – Partnerships

Better roads and transport have been a core focus of the NRMA since it was founded in 1920. Since then, the NRMA has grown to represent over 2.6 million Australians and has played a key role in the mandatory use of seatbelts, the introduction of random breath testing, the establishment of ANCAP crash testing, and lobbying for improvements to NSW and ACT roads.

This tradition of campaigning and research continues today with a growing focus on future transport solutions and tourism, while maintaining the focus on safety and infrastructure challenges affecting regional and metropolitan communities.

Before joining NRMA Sam held several senior government positions as policy and media adviser for various Federal and State government departments.

Ronnie Khalil

Ronnie Khalil

Board Member
Executive Group Chairman and CEO
RK Corp

Ronnie Khalil is one of the newest members of the Sydney Olympic Park Business Association Board. He is the founder and current CEO of RK Corp, a business management firm which provides consultation services to the Australian sporting industry.

Ronnie also serves as the Executive Chairman of West Sydney Wolves Sports Association & Diverse Abilities, a young and highly innovative sporting organisation making communities more active and inclusive throughout Western Sydney.

Before devoting his work primarily to RK Corp, West Sydney Wolves Sports Association and Diverse Abilities, Ronnie served as the Chief Marketing Officer of a highly successful marketing firm, Hit Media, whose clients included P & O Cruises, Basketball Australia, and the Sydney Kings.

He is highly experienced in Property Development, Business Management, and intends to utilise his experience and expertise to further develop the sporting and business industries in Sydney.

Ashley Deacon

Board Member (Gold Member Representative)
General Manager – Properties and Facilities
Thales Australia

Ashley manages national property strategy and management, site redevelopment, site relocations, sub-division, sales, and facilities management for Thales Australia.

Thales Australia is a partner of the Australian Defence Force and is also present in commercial sectors ranging from air traffic management and ground transport systems to security systems and services. Thales Australia employs around 3,800 people directly and supports over 1,700 job along its Australian supply chain. In 2019 Thales Australia spent $522 million with 1,362 Australia suppliers, of which 70% are SMEs.

Thales Australia has a history of patient investment to build advanced in-country capability across manufacturing, critical systems and services. Close collaborative relationships with local customers, Australian SME suppliers and research institutions combined with technology transfer from our global business enables Thales to tailor high quality solutions for Australian and export markets, generating revenue of $1.6 billion in exports over the past 10 years.

Katie Whiteside

Board Member (Gold Member Representative)
Senior Property Manager
CBRE/Growthpoint Properties

The newest Gold Member representative on the Business Association Board is CBRE’s Katie Whiteside. Katie is the Senior Property Manager for the NSW Growthpoint portfolio and National Portfolio Manager. She has been working in the property industry for many years and offers a personal approach to the management of properties within her portfolio.

Katie gained vast professional experience prior to joining CBRE working both internationally and locally with prestigious and well-respected agencies.

Lyne Magee

Board Member (Silver Member Representative)
Chill IT

Chill IT focuses on using technology to improve business success. The company provides the full suite of IT solutions to keep businesses operating at their best and without stress. Chill IT is an Australian-based firm with offices in Sydney Melbourne and Brisbane.

Chill IT helps all organisations—start-ups, established businesses, not-for-profits, government departments, multi-nationals—to improve their business systems and processes with technology.

Their clients utilise a mixture of services including:

  • Help Desk Support
  • Computer Networks and Peripherals (servers, desktops, laptops, printers, wi-fi, cabling, switching)
  • Software Installation and Integration
  • Website development
  • Application development
  • Cloud Computing
  • Domain and Email Management
  • Backup, Business Continuity and Disaster Recovery
  • Business Improvement