Go to top
Board Profile

Darryl Jeffrey

General Manager
Sydney Showground – Royal Agricultural Society of NSW

Darryl is the General Manager of the Sydney Showground, the venue and event management business of the Royal Agricultural Society.

Prior to this, Darryl was the Chief Operating Officer, a position he held since 2014.

In his role Darryl is responsible for the overall leadership and direction of all departments of Sydney Showground, a world-class venue that delivers over 100 national and international events each year. Sydney Showground has partnerships with the Australian Football League and Cricket NSW, with the Greater Western Sydney GIANTS and Sydney Thunder utilising the Showground’s main arena ENGIE Stadium for their home matches. Every year, Sydney Showground delivers the RAS of NSW’s flagship event, the iconic Sydney Royal Easter Show. Australia’s largest annual event, the show attracts circa 900,000 people.

Prior to his role at Sydney Showground Darryl gained extensive leadership and operational experience from a career spanning more than 13 years in the military. Since 2008, Darryl has channelled those skills into a successful career within the events, leisure, and sports venue industry.

Darryl holds qualifications in Business, Distribution, Production, Procurement and Contracting.

He is also a Graduate Member of the Australian Institute of Company Directors.

Nathan Cox

Nathan Cox

Vice President and Treasurer
Vice President of Operations NSW & ACT
Accor Hotels 

Nathan is an experienced Hotelier and the Vice President of Operations Accor Hotels NSW & ACT – Premium, Midscale & Economy.

Prior to this role Nathan was the General Manager of Accor Hotels in Sydney Olympic Park (Pullman, Novotel & Ibis).

Nathan has over 20 years of experience in the industry, working for various hotel chains in Australia and the UK. Prior to Nathan’s arrival at Sydney Olympic Park, he was the Executive Assistant Manager at luxury hotel Sofitel Brisbane Central and has been with Accor Hotels for over 9 years. He has a mixture of roles within the industry which has seen him working with wotif.com, Radisson, and Kempinski Hotels.

In Nathan’s current role which is still based in Sydney Olympic Park, he is responsible for overseeing the operations of the Accor Hotels across NSW & ACT.

Nathan holds a Bachelor of Business with a major in Hotel Management from Griffith University Queensland, and also an Advanced Diploma in Business Accounting.

Deanne Cullen

Deanne Cullen

Director of Sales
Waterview Venue in Bicentennial Park

Deanne has 17 years’ experience within the hospitality and events industry, working across unique venues, hotels and restaurants and currently working as the Director of Sales at Waterview Venue in Bicentennial Park. Prior to joining Waterview in January 2017, Deanne spent 5 years with leading hospitality and events group, Dockside Group, overseeing and leading the team at iconic waterfront venues, Waterfront, Wolfies and Italian Village. Located in the picturesque Rocks precinct within the historic Campbell Storehouses, Deanne’s primary focus was on a range of intimate and grand domestic and international events.

Deanne obtains a wealth of knowledge surrounding the event sector and is able to meticulously implement appropriate strategies for success while providing an unsurpassed level of service. Deanne is best known in the industry for exceeding client expectations and delivering seamless events time and time again.

Deanne is extremely passionate about fostering strong client and industry relationships while leading and directing her team and remaining well connected and respected within the industry. Deanne is excited to be a part of the growth and development around the Sydney Olympic Park precinct and Western Sydney.

Steve Hevern

Steve Hevern

Board Member
General Manager
Qudos Bank Arena

Steve Hevern is a respected venue manager and the General Manager at Qudos Bank Arena in Sydney (formally Allphones Arena).

Previously, Steve was the General Manager of Qantas Credit Union Arena (formerly Sydney Entertainment Centre), a role he occupied since December 2013. Before that, he was the General Manager of Perth Arena from September 2012 following the tragic passing of inaugural General Manager, David Humphreys.

Over the years, Hevern has held an AEG Ogden group role in Technical Operations and was part of the pre-opening teams at Vector Arena in Auckland and Mastercard Arena in Beijing. He has previously worked at Allphones Arena (then the Sydney Superdome) as Operations Manager for five years.

Steve is a Certified Facility Executive (CFE) and was recognised as Venue Manager of the Year 2014 by the Venue Management Association (Asia and Pacific) Limited at their annual conference and awards ceremony.

Anthony Mitri

Board Member (Silver Member Representative)
Deputy Chief Executive Officer, The College, Western Sydney University 

Anthony has a diversely developed career in Tertiary Education, with a passion for innovation and positively influencing lives through transformative experiences. As an expert in both vocational and higher education, he has held senior leadership roles with various Universities in fields of learning and teaching, employability, and curriculum innovation.

Anthony has completed a Master of Business Administration (M.B.A.) with a focus on Strategic Management from Torrens University. As an alumni of Western Sydney University, Anthony seeks to further transform education, as well as the Western Sydney region, through improving accessibility to university education, ensuring graduates leave WSU with the skills, knowledge, and capabilities to thrive for many years to come.

David McDonald

David McDonald

Board Member (Silver Member Representative)
General Manager Venue Management and Development 
Cricket NSW

David is responsible for bringing all stakeholders together to create the new world class facility at Sydney Olympic Park known as Cricket Central. Home to elite cricketers and community alike, Cricket NSW are now activating the centre to create a vibrant and financially sustainable facility. Home to six professional teams, the NSW Breakers and Blues, Sydney Thunder and Sydney Sixers BBL and WBBL teams, it provides an opportunity for the community to come and see what a high-performance facility looks like and how it operates.

Prior to this role, David was Hotel General Manager for renowned international hotel chains such as Accor and held senior sales and marketing roles with IHG, Hyatt and Pan Pacific Hotels, specialising in luxury, leisure, and business events.

Sam Giddings

Sam Giddings

Board Member
Senior Manager – Partnerships

Sam is Group Head of Government Relations for the NRMA, Australia’s largest member-owned company (2.9 million Members; approx. $780m revenue).

He represents the NRMA Group to external stakeholders where he delivers results for the NRMA up to and including the highest level of federal and state governments in Australia.  This has included securing the Australian Government | NRMA partnership commitment as part of the Driving The Nation Fund, where the government is partnering with the NRMA to deliver a ‘backbone’ National EV charging network. There will be 117 electric vehicle charging stations on key highway routes across Australia at an average interval of 150kms, connecting all capital cities.  This partnership also led to the formation of an entirely new Energy & Infrastructure Division at the NRMA.

Prior to his private sector career he worked extensively in government sector for 14 years at both the Australian (federal) and NSW (state) levels, particularly in relation to transport and roads infrastructure.

Arsania Chaheen

Board Member (Gold Member Representative)
Centre Manager 
Vicinity Centres – DFO Homebush

In 2018, Arsania joined Vicinity Centres as a Retail Manager. Two years later, she earned a promotion to become the Centre Manager of DFO Homebush. In her current role, Arsania demonstrates exceptional leadership across various aspects of the centre’s operations, including marketing, administration, customer relations, retailer experiences, and other income sources. Her primary responsibilities encompass ensuring the centre’s financial success, proactively managing retailers and stakeholders, and overseeing operational functions. Arsania also plays a crucial role in coaching and mentoring the on-site management and wider asset team, helping them develop the necessary skills and engagement to meet the centre’s strategic objectives.

Before joining Vicinity, Arsania accumulated over 12 years of experience in Banking and Finance. During this time, she led multiple teams, managed portfolios, and supported Business and Retail customers in achieving their financial goals and aspirations. In her previous role as a Business Customer Executive for Small Business, she led a team of 13 Small Business Bankers across the Inner West and Southern Sydney regions.

Arsania is passionate about delivering excellence in property management every day and continuously explores ways to enhance the experiences of both retailers and consumers. With her extensive career background, Arsania brings a fresh perspective, an inquisitive nature, and a growth-oriented mindset to adapt to our ever-evolving environment.

Daniel Brazel

Board Member (Gold Member Representative)
Senior Asset Manager
Growthpoint Properties

Growthpoint Properties Australia is an ASX-listed real estate investment trust (REIT). We invest in high-quality industrial and office properties across Australia. We actively manage our portfolio, investing in existing properties to ensure they meet our tenants needs now and into the future. We are committed to operating in a sustainable way and reducing our impact on the environment.